Customer Website & PWACustomer Experience

Your brand, from search to final receipt.

An SEO-ready website and app-like progressive web app (PWA) run on your domain. Customers can get a price, book and pay, manage trips, and track their driver without downloading anything. Native apps are optional.

9:41LAKESHORE BLACK CARBook a tripChoose your vehicle.Black luxury sedanSedan (Luxury)Up to 3 · 3 bags$106.65Black luxury SUVSUV (Luxury)Up to 6 · 6 bags$159.98Your reservationDistance (18.40 mi)$55.20Time (34 min)$20.40Per-trip base fee$5.00Gratuity (20%)$16.12Taxes$9.93Total$106.65Continue to payment
QuoteEvery line the pricing engine charged for.
9:41LAKESHORE BLACK CARPaymentAlmost there.Card number•••• •••• •••• 4242Exp12/30CVC•••ZIP60616Card details go straight into the processor's secure fields and come back as a token. The operator never stores a card.Trip total$106.65Charged today (25% deposit)$26.67Authorized before your trip$79.98Text me trip updates: confirmation, driver ETA, arrival, and the receipt. Reply STOP to opt out.Book and pay $26.67
PaymentDeposit today, the balance held for the trip.
9:41LAKESHORE BLACK CARReservation confirmed.Your confirmation and tracking link are on the way by text.RES #57412CONFIRMEDAug 5 · 2:30 PMSedan (Luxury)Charged today$26.67Authorized before your trip$79.98Track your driverThe reservation is already in dispatch. Nothing was re-keyed, and the final fare settles against the balance already held.
ConfirmedIn dispatch, with nothing re-keyed.
Configurator

Make the entire customer experience your own

Use one configurator to control logos, colors, theme, hero copy, services, fleet photos, service areas, feature sections, contact details, social links, page visibility, booking options, tracking, and custom domains.

InstaRouteBranding
Lakeshore Black Car
IdentityLogos, colors, and brand theme.
IdentityCompany name, logos, and brand colors used across the customer site.
Company name
Lakeshore Black Car
Theme
Dark
Primary
#0B1F3A
On-primary
#FFFFFF
Secondary
#1C3D5A
Accent
#C9A24B
Logo · light backgroundLakeshore
Logo · dark backgroundLakeshore
Favicon
Landing Page Hero
Tagline
Chicago's premier black-car service
Headline
Chicago, on your schedule.
9:41LAKESHORE BLACK CARChicago's premier black-car serviceChicago, on your schedule.Price, book, and pay in under a minute. No app download.Book a tripUpcomingAug 5 · 2:30 PMUPCOMINGGold Coast → O'Hare (ORD)AUTHORIZED$106.65Track driverRecentJul 22 · 6:10 AMCOMPLETEDGold Coast → Midway (MDW)PAID$88.40View receipt
FEASIBILITY

Only confirm trips your operation can actually cover

Before offering instant booking, InstaRoute checks whether the trip is feasible for the fleet and schedule. The pricing engine returns the price. The feasibility engine prevents confirmation of a trip the operation cannot perform.

9:41LAKESHORE BLACK CARCheckingConfirming your route.Route calculated · 18.4 mi · 34 minEstimate itemized to the centChecking fleet availability for Aug 5 · 2:30 PMAvailability is verified before you can pay, so the fleet can always cover what you booked.Gold Coast → O'Hare (ORD)18.4 miEstimated drive time34 min
BOOKING

Book directly into dispatch

The customer enters their contact details and trip notes as part of the booking flow. Once they confirm and pay, the reservation appears in InstaDispatch without re-keying.

book.lakeshoreblackcar.com
LAKESHORE BLACK CARSign in
Book a trip
Tell us where to.
Give us what you can. Dispatch confirms the rest.
One-wayArrivalDeparture
860 N Lake Shore Dr, Chicago
O'Hare International Airport (ORD)
Date
Aug 5, 2026
Time
2:30 PM
Passengers
2
LIVE TRACKING

Track the ride without downloading an app

A branded link shows the assigned driver, live ETA, vehicle, and plate. Customers can call or message from the same screen under the operator's brand and domain.

track.lakeshoreblackcar.com
Driver en route
7min · arriving 9:01 AM
Trip #56829 · UA 1227 · ORD T1 pickup · shared live with dispatch
LakeshoreBLACK CAR
Miguel Santos, assigned driverMiguel Santos4.9 · Black Mercedes SprinterPlateCHI 0308
Lakeshore Black Car
CUSTOMER ACCOUNT

One customer account for every trip

Customers can view upcoming reservations, payment status, receipts, and live tracking in one branded account. Dispatch sees the same trip record.

9:41LAKESHORE BLACK CARMy accountYour trips.Aug 5 · 2:30 PMUPCOMINGGold Coast → O'Hare (ORD)AUTHORIZED$106.65Track driverJul 22 · 6:10 AMCOMPLETEDGold Coast → Midway (MDW)PAID$88.40View receiptJul 9 · 8:45 PMCOMPLETEDFulton Market → Gold CoastPAID$64.20View receiptBook another trip
NATIVE APPS

Your app, published under your name

When the operator wants App Store and Google Play distribution, InstaRoute creates the developer accounts in the operator's company name, builds the apps, and handles publishing. The website and PWA remain included either way.

LAKESHORE BLACK CAR · APP
App Store published under operator name
Google Play published under operator name
Website + PWA included either way
SEO

SEO built around the services you actually offer

Choose services and service areas in the configurator. InstaRoute shapes the site and search content around the actual business instead of a generic transportation template.

Questions about the customer experience.

What can we customize ourselves?

Using the configurator, operators control logos, colors, theme, hero copy, services, fleet photos, service areas, feature sections, contact details, social links, page visibility, booking options, tracking, and custom domains.

Do customers need to download an app?

No. Customers can get a price, book and pay, manage trips, and track their driver from the website and PWA without downloading anything. A native app is optional.

How does InstaRoute prevent impossible bookings?

Before offering instant booking, InstaRoute checks whether the trip is feasible for the fleet and schedule. The pricing engine returns the price, and the feasibility engine prevents confirmation of a trip the operation cannot perform.

Is the website and PWA included?

Yes. The website and PWA are included whether or not the operator adds native apps.

Can it run on our existing domain?

Yes. Custom domains are one of the settings controlled in the configurator, so the branded website and PWA can run on the operator's existing domain.

Who owns the optional native app accounts?

When an operator wants App Store and Google Play distribution, InstaRoute creates the developer accounts in the operator's company name, builds the apps, and handles publishing.

Own the customer journey from search to pickup.

See a brand configured on a real domain, then follow one customer through a feasible quote, booking, payment, and live tracking.